The Salt Lamp Business
This page gives you tips and hints on how to start and run a successful business selling Polish salt lamps.
Selling Polish Salt Lamps
Salt lamps sell best when people see them. And they sell best when they see them lighted.
You can sell salt lamps on line. But the competition is heavy. You will find that there is very little competition off line.
And you will further find that there are millions of people who have never even heard of a salt lamp no less seen one. When you put a salt lamp in front of them off line, you have a very high chance of making a sale.
You can sell salt lamps as a home business, off line, even if you do not have a shop. You just use other peoples' shops.
Sell salt lamps to retailers, garden shops, chiropractic offices, dentists offices, gift shops, art galleries, at trade shows, tourist stops, hotel gift shops, flower shops, and any other place where there is a mix of products.
If you sell to people and companies like those that we have listed above, you will
make more money than if you sell individual pieces on line or on eBay,
build a list of customers who will make regular orders from you,
spend less time and money running your business,
risk less,
be more likely to succeed.
have extremely low startup costs.
Why Sell Salt Lamps Off Line?
When you sell retail or through a web site, most of your sales are one time sales to one time customers. And you are selling against huge competition.
To sell on the web you have to invest in a web site, merchant accounts and many hidden costs that you need to get set up. It is not easy and it is not cheap. This money erodes your startup capital.
Most small retailers do not know where to get salt lamps. And if they want to get them, they want small quantities. But their small quantities become large quantities to you when you add up these small orders from many different retailers.
If you have an online store, you are going to have to spend time and money promoting that store. You are going to have to advertise in Google adwords. You have to learn how to do that and you have to take a lot of time monitoring conversion so that you do not lose money.
If you set up to sell to others, you need little more than a single page web site with contact information and something about your company. You use it like a yellow pages listing.
If you build a list of 20 customers, each of which makes you a gross profit of $200 per month, you will have an annual gross profit of $48,000 .
Since you will be taking orders from businesses, the time you spend taking and servicing those orders will be much less than the time you take servicing a large number of retail clients.
You will meet little competition off line and very little selling to those we listed. So you can set your prices at the market price you find best and not something set by the competition.
Picking Your Salt Lamp Product
There is always room for quality. And in the long run you will be better off selling quality. So we recommend that you do not opt for price but for quality.
How To Buy Salt Lamps
There are three basic ways to buy salt lamps.
Buy factory direct and have the products shipped directly to you.
Buy factory direct as a registered wholesaler.
Use drop shipping.
Specific information about each of these is at Buying Salt Lamps.
How To Start Selling Salt Lamps
Do not set up a web site, do not set up an on line store.
Get a business email address registered under your own name. Information about that is at Company Name Registration.
Get a sample pack of salt lamps and show them to friends, family and business associates. Get their reaction to the lamps. Information about sample packs of salt lamps is at Salt Lamp Sample Packs
Once you think that you can sell the lamps, get a copy of the salt lamps business plan.
Modify the business plan to meet your area and what you have.
Your business plan and your market research using the sample pack will tell you what procedure you should use to buy salt lamps.
And your business plan will help you succeed.
Learn about business plans at writing a business plan.
